{"id":145,"date":"2025-12-25T16:28:23","date_gmt":"2025-12-25T16:28:23","guid":{"rendered":"https:\/\/big.edu.vn\/?p=145"},"modified":"2025-12-25T16:28:23","modified_gmt":"2025-12-25T16:28:23","slug":"dao-tao-tang-truong-doanh-nghiep-chia-khoa-giup-doanh-nghiep-but-pha-ben-vung-trong-thoi-dai-moi","status":"publish","type":"post","link":"https:\/\/big.edu.vn\/en\/dao-tao-tang-truong-doanh-nghiep-chia-khoa-giup-doanh-nghiep-but-pha-ben-vung-trong-thoi-dai-moi\/","title":{"rendered":"\u0110\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p \u2013 Ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p b\u1ee9t ph\u00e1 b\u1ec1n v\u1eefng trong th\u1eddi \u0111\u1ea1i m\u1edbi"},"content":{"rendered":"

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng, doanh nghi\u1ec7p kh\u00f4ng c\u00f2n c\u1ea1nh tranh b\u1eb1ng v\u1ed1n hay quy m\u00f4<\/strong>, m\u00e0 c\u1ea1nh tranh b\u1eb1ng t\u01b0 duy l\u00e3nh \u0111\u1ea1o, n\u0103ng l\u1ef1c con ng\u01b0\u1eddi v\u00e0 kh\u1ea3 n\u0103ng th\u00edch nghi<\/strong>.
\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao \u0111\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p<\/strong> kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n<\/strong> \u0111\u1ed1i v\u1edbi m\u1ecdi t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111i xa v\u00e0 \u0111i l\u00e2u.<\/p>\n\n\n\n

1. \u0110\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/h2>\n\n\n\n

\u0110\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c l\u1edbp h\u1ecdc k\u1ef9 n\u0103ng hay h\u1ed9i th\u1ea3o truy\u1ec1n c\u1ea3m h\u1ee9ng ng\u1eafn h\u1ea1n.
\u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh hu\u1ea5n luy\u1ec7n c\u00f3 h\u1ec7 th\u1ed1ng<\/strong>, t\u1eadp trung v\u00e0o 3 tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i:<\/p>\n\n\n\n

    \n
  • T\u01b0 duy l\u00e3nh \u0111\u1ea1o & chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/li>\n\n\n\n
  • N\u0103ng l\u1ef1c con ng\u01b0\u1eddi & \u0111\u1ed9i nh\u00f3m<\/strong><\/li>\n\n\n\n
  • Kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh v\u00e0 m\u1edf r\u1ed9ng b\u1ec1n v\u1eefng<\/strong><\/li>\n<\/ul>\n\n\n\n

    N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p l\u00e0 \u0111\u00e0o t\u1ea1o \u0111\u1ec3 doanh nghi\u1ec7p t\u1ef1 l\u1edbn l\u00ean<\/strong>, ch\u1ee9 kh\u00f4ng ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t c\u00e1 nh\u00e2n hay m\u1ed9t giai \u0111o\u1ea1n may m\u1eafn.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    2. V\u00ec sao nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng t\u0103ng tr\u01b0\u1edfng d\u00f9 r\u1ea5t n\u1ed7 l\u1ef1c?<\/h2>\n\n\n\n

    Th\u1ef1c t\u1ebf cho th\u1ea5y, r\u1ea5t nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p:<\/p>\n\n\n\n

      \n
    • L\u00e0m vi\u1ec7c 12\u201314 ti\u1ebfng m\u1ed7i ng\u00e0y<\/li>\n\n\n\n
    • \u0110\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o, c\u00f4ng ngh\u1ec7, nh\u00e2n s\u1ef1<\/li>\n\n\n\n
    • Li\u00ean t\u1ee5c h\u1ecdc th\u00eam k\u1ef9 n\u0103ng m\u1edbi<\/li>\n<\/ul>\n\n\n\n

      Nh\u01b0ng k\u1ebft qu\u1ea3 v\u1eabn d\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7<\/strong>, th\u1eadm ch\u00ed t\u1ee5t l\u00f9i.<\/p>\n\n\n\n

      Nguy\u00ean nh\u00e2n kh\u00f4ng n\u1eb1m \u1edf s\u1ef1 ch\u0103m ch\u1ec9, m\u00e0 n\u1eb1m \u1edf thi\u1ebfu \u0111\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng \u0111\u00fang tr\u1ecdng t\u00e2m<\/strong>:<\/p>\n\n\n\n

      \u274c Ch\u1ee7 doanh nghi\u1ec7p gi\u1ecfi ngh\u1ec1 nh\u01b0ng y\u1ebfu t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c
      \u274c Nh\u00e2n s\u1ef1 l\u00e0m vi\u1ec7c nh\u01b0ng kh\u00f4ng c\u00f9ng t\u1ea7m nh\u00ecn
      \u274c \u0110\u1ed9i nh\u00f3m thi\u1ebfu g\u1eafn k\u1ebft, thi\u1ebfu k\u1ef7 lu\u1eadt n\u1ed9i t\u00e2m
      \u274c C\u1ea3m x\u00fac l\u00e3nh \u0111\u1ea1o kh\u00f4ng \u1ed5n \u0111\u1ecbnh, \u1ea3nh h\u01b0\u1edfng to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng<\/p>\n\n\n\n

      Khi con ng\u01b0\u1eddi kh\u00f4ng l\u1edbn<\/strong>, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 l\u1edbn<\/strong>.<\/p>\n\n\n\n

      3. \u0110\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u t\u1eeb con ng\u01b0\u1eddi<\/h2>\n\n\n\n

      Doanh nghi\u1ec7p l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i s\u1ed1ng.
      V\u00e0 con ng\u01b0\u1eddi ch\u00ednh l\u00e0 g\u1ed1c r\u1ec5 c\u1ee7a m\u1ecdi s\u1ef1 t\u0103ng tr\u01b0\u1edfng<\/strong>.<\/p>\n\n\n\n

      M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 c\u1ea7n gi\u00fap:<\/p>\n\n\n\n

        \n
      • Ch\u1ee7 doanh nghi\u1ec7p n\u00e2ng c\u1ea5p t\u01b0 duy l\u00e3nh \u0111\u1ea1o<\/strong><\/li>\n\n\n\n
      • Qu\u1ea3n l\u00fd bi\u1ebft d\u1eabn d\u1eaft \u0111\u1ed9i nh\u00f3m b\u1eb1ng \u1ea3nh h\u01b0\u1edfng, kh\u00f4ng ph\u1ea3i m\u1ec7nh l\u1ec7nh<\/strong><\/li>\n\n\n\n
      • Nh\u00e2n s\u1ef1 hi\u1ec3u v\u00ec sao h\u1ecd l\u00e0m vi\u1ec7c, kh\u00f4ng ch\u1ec9 l\u00e0m theo y\u00eau c\u1ea7u<\/strong><\/li>\n\n\n\n
      • C\u1ea3 t\u1ed5 ch\u1ee9c h\u00ecnh th\u00e0nh v\u0103n h\u00f3a h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c<\/strong><\/li>\n<\/ul>\n\n\n\n

        Khi t\u01b0 duy thay \u0111\u1ed5i, h\u00e0nh vi thay \u0111\u1ed5i.
        Khi h\u00e0nh vi thay \u0111\u1ed5i, k\u1ebft qu\u1ea3 s\u1ebd thay \u0111\u1ed5i.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        4. L\u1ee3i \u00edch th\u1ef1c t\u1ebf c\u1ee7a \u0111\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p<\/h2>\n\n\n\n

        Doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 \u0111\u00fang v\u00e0o \u0111\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb r\u1ea5t r\u00f5 r\u00e0ng:<\/p>\n\n\n\n

        \ud83d\udd39 T\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c<\/h3>\n\n\n\n

        Nh\u00e2n s\u1ef1 l\u00e0m vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng h\u01a1n, gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o gi\u00e1m s\u00e1t, gi\u1ea3m xung \u0111\u1ed9t n\u1ed9i b\u1ed9.<\/p>\n\n\n\n

        \ud83d\udd39 T\u0103ng kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o<\/h3>\n\n\n\n

        Ch\u1ee7 doanh nghi\u1ec7p v\u00e0 qu\u1ea3n l\u00fd kh\u00f4ng c\u00f2n \u201c\u00f4m vi\u1ec7c\u201d, bi\u1ebft giao quy\u1ec1n, bi\u1ebft x\u00e2y h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n

        \ud83d\udd39 T\u0103ng doanh thu b\u1ec1n v\u1eefng<\/h3>\n\n\n\n

        Doanh thu \u0111\u1ebfn t\u1eeb s\u1ef1 \u1ed5n \u0111\u1ecbnh n\u1ed9i l\u1ef1c, kh\u00f4ng ph\u1ea3i ch\u1ea1y theo chi\u1ebfn thu\u1eadt ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n

        \ud83d\udd39 T\u1ea1o n\u1ec1n t\u1ea3ng m\u1edf r\u1ed9ng quy m\u00f4<\/h3>\n\n\n\n

        Doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u00e2n b\u1ea3n m\u00f4 h\u00ecnh, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng \u201cv\u1ee1 tr\u1eadn\u201d.<\/p>\n\n\n\n

        5. \u0110\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 h\u1ecdc l\u00fd thuy\u1ebft su\u00f4ng<\/h2>\n\n\n\n

        M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 coi \u0111\u00e0o t\u1ea1o ch\u1ec9 l\u00e0:<\/p>\n\n\n\n

          \n
        • Nghe gi\u1ea3ng<\/li>\n\n\n\n
        • Ghi ch\u00e9p<\/li>\n\n\n\n
        • H\u00e0o h\u1ee9ng nh\u1ea5t th\u1eddi<\/li>\n<\/ul>\n\n\n\n

          Trong khi \u0111\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p th\u1ef1c s\u1ef1<\/strong> ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi:<\/p>\n\n\n\n

            \n
          • T\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p<\/li>\n\n\n\n
          • B\u00e0i t\u1eadp \u1ee9ng d\u1ee5ng ngay trong c\u00f4ng vi\u1ec7c<\/li>\n\n\n\n
          • Hu\u1ea5n luy\u1ec7n t\u01b0 duy \u2013 c\u1ea3m x\u00fac \u2013 h\u00e0nh vi<\/li>\n\n\n\n
          • Theo s\u00e1t qu\u00e1 tr\u00ecnh chuy\u1ec3n h\u00f3a, kh\u00f4ng b\u1ecf gi\u1eefa ch\u1eebng<\/li>\n<\/ul>\n\n\n\n

            \u0110\u00e0o t\u1ea1o \u0111\u00fang l\u00e0 \u0111\u00e0o t\u1ea1o \u0111\u1ec3 thay \u0111\u1ed5i<\/strong>, kh\u00f4ng ph\u1ea3i \u0111\u00e0o t\u1ea1o \u0111\u1ec3 \u201cbi\u1ebft th\u00eam\u201d.<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n

            6. Doanh nghi\u1ec7p n\u00e0o c\u1ea7n \u0111\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng?<\/h2>\n\n\n\n

            C\u00e2u tr\u1ea3 l\u1eddi th\u1eb3ng th\u1eafn l\u00e0: g\u1ea7n nh\u01b0 m\u1ecdi doanh nghi\u1ec7p<\/strong>.<\/p>\n\n\n\n

            \u0110\u1eb7c bi\u1ec7t l\u00e0:<\/p>\n\n\n\n

              \n
            • Doanh nghi\u1ec7p \u0111ang t\u0103ng tr\u01b0\u1edfng ch\u1eadm ho\u1eb7c ch\u1eefng l\u1ea1i<\/li>\n\n\n\n
            • Doanh nghi\u1ec7p c\u00f3 \u0111\u1ed9i ng\u0169 nh\u01b0ng thi\u1ebfu g\u1eafn k\u1ebft<\/li>\n\n\n\n
            • Ch\u1ee7 doanh nghi\u1ec7p b\u1ecb qu\u00e1 t\u1ea3i, kh\u00f4ng tho\u00e1t ra kh\u1ecfi v\u1eadn h\u00e0nh<\/li>\n\n\n\n
            • Doanh nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng nh\u01b0ng s\u1ee3 r\u1ee7i ro n\u1ed9i b\u1ed9<\/li>\n<\/ul>\n\n\n\n

              N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang \u201cm\u1eafc k\u1eb9t trong ch\u00ednh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh\u201d, \u0111\u00f3 l\u00e0 l\u00fac c\u1ea7n \u0111\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac<\/strong>.<\/p>\n\n\n\n

              7. T\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p l\u00e0 h\u00e0nh tr\u00ecnh d\u00e0i, kh\u00f4ng ph\u1ea3i c\u00fa nh\u1ea3y may r\u1ee7i<\/h2>\n\n\n\n

              Kh\u00f4ng c\u00f3 doanh nghi\u1ec7p b\u1ec1n v\u1eefng n\u00e0o l\u1edbn l\u00ean nh\u1edd may m\u1eafn.
              H\u1ecd l\u1edbn l\u00ean nh\u1edd \u0111\u1ea7u t\u01b0 \u0111\u00fang v\u00e0o con ng\u01b0\u1eddi, t\u01b0 duy v\u00e0 h\u1ec7 th\u1ed1ng<\/strong>.<\/p>\n\n\n\n

              \u0110\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p ch\u00ednh l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 sinh l\u1eddi l\u00e2u d\u00e0i nh\u1ea5t<\/strong>, b\u1edfi n\u00f3 t\u1ea1o ra:<\/p>\n\n\n\n

                \n
              • L\u00e3nh \u0111\u1ea1o v\u1eefng v\u00e0ng<\/li>\n\n\n\n
              • \u0110\u1ed9i nh\u00f3m tr\u01b0\u1edfng th\u00e0nh<\/li>\n\n\n\n
              • V\u0103n h\u00f3a m\u1ea1nh<\/li>\n\n\n\n
              • K\u1ebft qu\u1ea3 b\u1ec1n v\u1eefng<\/li>\n<\/ul>\n\n\n\n
                \n\n\n\n

                \ud83d\ude80 K\u1ebft lu\u1eadn<\/h3>\n\n\n\n

                Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 th\u1ec3 sao ch\u00e9p \u2013 s\u1ea3n ph\u1ea9m, m\u00f4 h\u00ecnh, c\u00f4ng ngh\u1ec7 \u2013
                th\u1ee9 kh\u00f4ng th\u1ec3 sao ch\u00e9p ch\u00ednh l\u00e0 con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 \u0111\u00fang h\u01b0\u1edbng<\/strong>.<\/p>\n\n\n\n

                N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u0103ng tr\u01b0\u1edfng th\u1eadt s\u1ef1, h\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p<\/strong>, b\u1eaft \u0111\u1ea7u t\u1eeb n\u00e2ng c\u1ea5p con ng\u01b0\u1eddi tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng quy m\u00f4<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

                Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng, doanh nghi\u1ec7p kh\u00f4ng c\u00f2n c\u1ea1nh tranh b\u1eb1ng v\u1ed1n hay quy m\u00f4, m\u00e0 c\u1ea1nh tranh b\u1eb1ng t\u01b0 duy l\u00e3nh \u0111\u1ea1o, n\u0103ng l\u1ef1c con ng\u01b0\u1eddi v\u00e0 kh\u1ea3 n\u0103ng th\u00edch nghi.\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao \u0111\u00e0o t\u1ea1o t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 \u0111\u00e3 tr\u1edf […]","protected":false},"author":1,"featured_media":148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ngam"],"_links":{"self":[{"href":"https:\/\/big.edu.vn\/en\/wp-json\/wp\/v2\/posts\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/big.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/big.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/big.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/big.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":1,"href":"https:\/\/big.edu.vn\/en\/wp-json\/wp\/v2\/posts\/145\/revisions"}],"predecessor-version":[{"id":150,"href":"https:\/\/big.edu.vn\/en\/wp-json\/wp\/v2\/posts\/145\/revisions\/150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/big.edu.vn\/en\/wp-json\/wp\/v2\/media\/148"}],"wp:attachment":[{"href":"https:\/\/big.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/big.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/big.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}